Introduction
Athleisure has become more than a category—it’s a movement. And within that movement, Black-owned brands are making their mark. One standout is Actively BLACK, a premium athleisure brand built by and for the Black community, with ambition to shift culture, ownership, and impact. In this deep dive, we’ll explore the brand’s origin story, mission, design strategy, business growth, and what it means for consumers and culture.
Follow them on Instagram, Facebook, and X (formerly Twitter) to see their latest collections and campaigns.
The Origin Story: From Idea to Brand
Actively BLACK was founded by Lanny Smith, a former athlete who set out to create a brand that combines high-quality performance wear with a deeper purpose of reinvesting in the community.
Smith emphasizes that “premium athleisure and sports apparel” doesn’t have to mean leaving Black ownership behind. The brand launched by offering elevated basics, technical fabrics, and a refined design aesthetic—challenging stereotypes about what Black-owned athletic brands can be.
Mission & Cultural Impact
At its core, Actively BLACK isn’t just about clothes—it’s about community uplift. The brand’s mission is to “re-invest back into the Black community.”
This resonates culturally because consumer choice becomes a vehicle for economic empowerment. Supporting the brand is not just a style decision—it’s a statement of ownership and legacy.
You can read more about their mission directly on their About Page.
Design Philosophy & Product Strategy
Actively BLACK approaches design with performance and aesthetics in mind: premium fabrics, streamlined fits, and urban-sophisticated styling that transitions from training to everyday wear.
By positioning itself as premium rather than budget, it proves that Black-owned brands can compete in luxury segments—helping redefine the perception of quality and ownership in fashion.
Shop the latest collections at activelyblack.com/collections.
Growth & Business Milestones
The brand has achieved remarkable milestones in a short timeframe. As reported by Forbes, Actively BLACK has reached $30 million in sales, reflecting both the market demand for high-quality, Black-owned athleisure and the power of purpose-driven branding.
That achievement underscores a wider narrative: when craftsmanship and culture align, impact follows.
Why It Matters for Black Audiences & Allies
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Representation in ownership: Actively BLACK shows what’s possible when leadership reflects the culture it serves.
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Quality matters: Premium materials and refined design dismantle stereotypes about Black-owned apparel.
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Economic reinvestment: Purchases contribute directly to community development and visibility.
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Impactful consumption: Supporting Actively BLACK means investing in style, performance, and empowerment simultaneously.
Consumer “How-To”: Smart Moves When Choosing the Brand
When shopping Actively BLACK, keep these in mind:
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Verify quality—check fabric and stitching.
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Choose timeless designs that last beyond trends.
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Maximize versatility: many pieces move easily from gym to streetwear.
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Spread the word—tag @activelyblack when you wear it and share their mission.
FAQ Section
What is Actively BLACK?
Answer: Actively BLACK is a Black-owned premium athleisure and sports apparel brand designed to serve performance wear needs while reinvesting in the Black community. Visit their site for product details.
Who founded Actively BLACK and when?
Answer: The brand was founded by Lanny Smith (@l.smith23), a former athlete who turned his vision of community-driven performance wear into a thriving business. Follow Actively BLACK on Instagram for founder features and updates.
What makes Actively BLACK different from other athleisure brands?
Answer: Its commitment to premium design, community ownership, and reinvestment makes it a leader in the movement toward culturally conscious, high-performance apparel.
Is Actively BLACK only for Black consumers?
Answer: Not at all—while rooted in Black ownership and empowerment, Actively BLACK’s design and mission resonate universally with anyone who values style, substance, and social impact.
How does Actively BLACK reinvest in the community?
Answer: Through charitable partnerships, mentorship programs, and funding for Black-owned initiatives. Learn more on their community page.
Where can I buy Actively BLACK apparel?
Answer: All collections are available directly at activelyblack.com, with exclusive product drops announced on Instagram and Facebook.
Why should I support Black-owned apparel brands like Actively BLACK?
Answer: Because supporting these brands fuels representation, equity, and long-term community wealth creation—while investing in premium design and craftsmanship.
Conclusion
Actively BLACK exemplifies what happens when excellence meets purpose. For consumers who care about design, culture, and impact, this brand offers more than just apparel—it offers participation in a movement.
Explore their latest collections at activelyblack.com or follow @activelyblack for new drops and stories that celebrate community, ownership, and pride.