Origins of YAM
Our story starts off like any other. Just like many of the businesses you will find here. The family that we have built started with a dream. A yearning to find a path toward freedom. That calling led us to create something of our own. Something that we could build in our own image. Something that would stand the test of time and be our gift to the world. Something that we could be proud of and that could lift others as we lift ourselves. That something became YAM.
Our Mission
At YAM our mission is to create a hub for growth positivity and creation. YAM is much more than a marketplace. Here businesses grow. Here intellect is fed. Here we connect you to the products you’ve been looking for. Our mission is successful when you leave our site better than when you log on.
Our Vision
Our vision is to create a premier destination for minority-owned quality and exclusive brands, where customers can shop with confidence and pride. We believe that by providing a platform for these underrepresented brands to thrive, we can offer a unique shopping experience and also make a positive impact in the world. Our ultimate goal is to be the go-to source for high-end products that reflect the diversity and creativity of the global community.
Our Brands
YAM’s story isn’t ours alone. Because our partners are a part of us, we would also like to highlight how they came to be as well
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Lakay goods
Lakay is a woman owned and family operate business with deep ties to northern Haiti, particularly L’Artibonite. Like many Haitian American spread across the U.S. our bond remains strong to our home country. Lakay is more than just a business—it is a bridge that keeps us connected to our ancestral roots, our traditions, and most importantly, our well-being.
Krem Au Krem
A beauty company that specializes in handcrafted products for sensitive skin, Krèm au Krèm was crafted as a response to frustration with green-washing in the beauty industry and its very real mental, physical and financial impact.
Five o'clock Co
Five O' Clock Co. creates beard and body care products by hand, using natural ingredients and organic herbs straight from our own homegrown garden. Randy was inspired to start his own beard care line after struggling to find commercial beard oils free of harsh chemicals and artificial fragrances. When mainstream products fell short, he began researching natural ingredients for facial hair care and growth.
YAM
YAM as a brand sets to evoke the essence of our market place. quality products & an ode to culture