DIALLO is a Black-owned menswear label built on classic American sportswear. Football jerseys, rugby shirts, raglan tees, track jackets, denim, and cargo trousers, made at a weight and finish that puts it closer to designer than to campus store. This is the full lineup, what each piece costs, and what to buy first.
Fair warning on price: this line runs $125 to $395. It is not an impulse buy. What follows is organized so you can find the entry point rather than the flagship.
The Lineup at a Glance
| Category | Pieces | Price range |
|---|---|---|
| Tees | Signature Raglan, Essential Raglan, Mustang Graphic | $125 to $145 |
| Jerseys | All-American Football Jersey, Football Jersey, Team Rugby | $225 to $295 |
| Shorts | Twill Sport, Twill Trouser, Distressed Denim | $245 to $345 |
| Trousers | Cargo Trouser, Tech Cargo | $295 to $345 |
| Denim | Relaxed Fit Jeans | $375 |
| Outerwear | Team Track Jacket, Classic Trucker Denim Jacket | $345 to $395 |
Tees: Where to Start
If you want to know whether DIALLO is for you before committing $300, buy a tee. This is the cheapest way into the line and the fastest read on the fabric weight and the cut.
- Signature Raglan Tee — $125. The house silhouette. Raglan sleeves sit cleaner under a jacket than a set-in crew, which is why this one layers better than a standard tee.
- Essential Raglan Tee — $125. The plainer sibling. Same construction, less branding, more of a basics purchase.
- Mustang Graphic Tee — $145. The one with the print. Graphic without shouting, which is the harder version to pull off.
Jerseys and Rugby
The heart of the collection and the reason the brand reads the way it does. These are cut for wearing rather than for a locker room, so the fit is closer than a real team jersey.
- All-American Football Jersey I — $225. The signature piece. A jersey with no team attached, which means you never have to explain it.
- Football Jersey — $225. The alternate colorway. Only a handful left, so if this is the one you want, don't sit on it.
- Team Rugby — $295. Heavier than the jerseys and the better choice in cold weather. Collared, so it dresses up further than a jersey does.
Outerwear
The two most expensive pieces in the line, and the two with the longest life. A jacket gets worn over everything else you own, which is the argument for spending here rather than on a fourth tee.
- Classic Trucker Denim Jacket I — $395. A trucker cut properly, in denim heavy enough to break in rather than wear out. The single piece most likely to still be in rotation in five years.
- Team Track Jacket — $345. Collegiate lines without tipping into costume. Works over a tee and over the rugby both.
Denim and Trousers
The bottom half of the line splits into two ideas: relaxed denim, and trousers cut like trousers rather than like utility wear.
- Relaxed Fit Denim Jeans I — $375. Relaxed through the leg, which is both the current cut and the one that holds its shape through a long day.
- Cargo Trouser Pant — $295. Real pockets, trouser lines. The compromise most cargo pants fail to make.
- Tech Cargo Pants — $345. The technical fabric version. Better for travel, worse for dressing up.
Shorts
Three shorts at three different levels of formality, which is more range than most menswear labels bother with.
- Twill Sport Short — $245. The most casual of the three and the least expensive piece in the bottoms.
- Twill Trouser Short — $265. Cut and finished like a trouser. The one you can wear to dinner.
- Distressed Denim Short — $345. The statement option, and priced like one.
What to Buy First
If you're testing the brand, buy the Signature Raglan at $125. It's the lowest-risk read on whether the fit and the fabric are what you want.
If you already know you want in, buy the All-American Football Jersey at $225. It's the piece the brand is actually known for, and it's the one that reads as DIALLO across a room.
If you're building rather than sampling, the jersey plus the Team Track Jacket plus the Cargo Trouser is a complete look at $865, and every piece in it works separately with things you already own.
FAQ
Is DIALLO Black-owned?
Yes. DIALLO is a Black-owned menswear label, available on YAM Marketplace alongside other Black-owned brands. Shop the collection.
What is DIALLO's least expensive piece?
The Signature Raglan Tee and the Essential Raglan Tee, both $125.
How does DIALLO fit?
The jerseys and rugby are cut closer than authentic team versions, and the denim and trousers run relaxed through the leg. If you're between sizes and want the jersey to sit loose, size up.
What should I wear DIALLO to?
It's built for the same weekend it looks like. We used most of this line to build our HBCU homecoming outfit guide, which walks through the jersey, the track jacket, and the trousers by occasion.
Where to Buy DIALLO
The full line is on YAM Marketplace, a marketplace for Black-owned brands across apparel, accessories, art, and wellness, so you can add pieces from other Black-owned brands to the same order. Browse the DIALLO collection or the wider apparel collection.