Black-Owned Brands Reaching New Financial Heights
2025 marks a major milestone: Black-owned brands are no longer niche disruptors — they’re global leaders competing at scale. From beauty and fashion to personal care, these companies are shaping industries while generating tens to hundreds of millions in annual revenue.
Here are the Top 5 Black-Owned Brands of 2025, ranked by the best available financial data. Where exact numbers are not verified, we’ve clearly noted estimates.
#1. Fenty Beauty — $580M–$602M (2024 baseline, projected 2025)
Founder: Rihanna
Industry: Beauty & Cosmetics
Fenty Beauty continues to dominate. Verified reporting places 2024 annual revenue between $582 million and $602 million, making it the highest-grossing Black-owned brand going into 2025. (BrandVM, BusinessWomen)
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Inclusivity as growth driver: Over 50 foundation shades reshaped the beauty market.
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Global distribution: Available via Sephora, Ulta, Harvey Nichols, and DTC.
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Valuation: Estimated at $2.8B, underscoring long-term growth potential.
👉 Fenty shows how centering inclusivity can drive half a billion+ in yearly sales.
#2. Fear of God — $200M–$300M (Industry Estimate)
Founder: Jerry Lorenzo
Industry: Luxury Streetwear
Fear of God is a leader in Black-owned fashion, with industry estimates placing its annual revenue between $200M–$300M. (Business of Fashion)
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Essentials line: Drives volume sales at accessible prices.
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Luxury collections: Maintain exclusivity and prestige.
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Collaborations: Nike, Adidas, and Zegna amplify reach.
👉 Fear of God proves that Black-owned brands can thrive in luxury while balancing accessibility.
#3. Savage X Fenty — $50.3M (2025 Estimate)
Founder: Rihanna
Industry: Lingerie & Apparel
Savage X Fenty may not match Fenty Beauty’s scale, but it’s carving out its own lane. Estimates place its 2025 annual revenue at $50.3M, supported by $310M in funding and a $1B valuation. (Growjo, Forbes)
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Membership model: Creates recurring revenue and brand stickiness.
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Retail expansion: From online to physical storefronts.
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Global fashion shows: Act as both runway and viral marketing.
👉 Despite its smaller size, Savage X Fenty’s billion-dollar valuation highlights investor faith in its future.
#4. SheaMoisture — ~$500M+ (Estimated, Not Verified)
Founder: Richelieu Dennis
Industry: Haircare & Personal Care
SheaMoisture has been a household name for decades, with widespread retail presence across Walmart, Target, CVS, and Walgreens. While current audited revenue figures are not publicly available, multiple business and trade outlets have historically cited annual revenues in the hundreds of millions. A conservative 2025 estimate places SheaMoisture above $500M, though this is not verified.
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Category breadth: Haircare, skincare, body care, and men’s grooming.
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Mass retail dominance: Deep penetration in mainstream retail chains.
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Community-first marketing: Campaigns consistently highlight heritage and social causes.
👉 SheaMoisture demonstrates longevity and scale, though its exact 2025 revenue remains undisclosed.
#5. Honorable Mention — Telfar (Revenue Estimate Only)
Founder: Telfar Clemens
Industry: Fashion & Accessories
While Telfar does not release revenue figures, analysts and fashion media often suggest the brand has entered the nine-figure range ($100M+), though these numbers remain unverified.
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Bag Security Program: Guaranteed sell-through with preorder drops.
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Global collaborations: With UGG, Eastpak, and White Castle.
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Cultural cachet: The “Bushwick Birkin” became a global icon of accessible luxury.
👉 Even without hard numbers, Telfar’s cultural and economic weight makes it one of the most influential Black-owned brands of 2025.
FAQ: Why Are Some Numbers Estimates?
Q: Why are Fenty Beauty and Fear of God ranked higher?
A: Because their revenue has been reported by credible sources (Fenty via BrandVM/BusinessWomen; Fear of God via Business of Fashion).
Q: Why note estimates for SheaMoisture and Telfar?
A: Both are privately held (or part of larger conglomerates) and do not disclose audited revenue. Their rankings rely on historical context, industry reports, and best-supported estimates.
Q: Why is Savage X Fenty ranked #3 despite a $1B valuation?
A: Valuation is not the same as revenue. At ~$50M revenue, it’s smaller than Fear of God or SheaMoisture, but its high valuation signals future potential.